About Us

At CAKE, we're more than just an activewear brand—we're a community that’s passionate about empowering you to reach your full potential. Based in South Africa, we specialize in high-quality activewear and fitness gear, designed with both performance and style in mind. Our mission is simple: to provide products that help you feel confident, strong, and ready to take on any challenge. Whether you're hitting the gym, going for a run, or relaxing at home, CAKE is here to support your journey towards a healthier, more confident you. When you look good, you feel good—and we’re with you every step of the way.